We worked with Listen to produce a new identity that would stand out in the hospital environment and better reflect that values of the group. Alongside a new website, we produced print and social media assets to help promote the group.
We created a new brand for listen with a logo that reflects the up and down journey of having a transplant, connecting the ‘l’ and ‘t’ in ‘Listen’ (for liver transplant). We also moved from a hospital blue in the old branding to a vibrant positive pink to stand out in the hospital. The group provides a monthly meeting and a facebook group. The new website provided a ‘base’ for information and links and support for both new and current members.
The Listen group represents itself around King’s College Hospital on posters and through flyers. We also designed merchandise including cards and pens to help spread the word of the support group and help reach patients and family members that it might support.
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