450 at Peckham Levels

Peckham Levels exists to shape the future of culture in London, for artists and for audiences. Occupying a former multi-storey car park on Rye Lane, since 2017 they have built a home for creatives, local entrepreneurs, and the people of Peckham.

What we did

We worked with Peckham Levels to produce an identity for their newly refurbished gig space.

Deliverables

"The logo and branding elements perfectly capture the industrial spirit of our space, while exuding a modern and welcoming aesthetic. We couldn't be more thrilled with the outcome."

Aptly named after its capacity, 450 is home to a carefully curated programme of live music, parties, brand activations and interactive experiences, within the spheres of culture, arts and gastronomy.
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4ALLOFUS

The brand identity makes use of arrows, acknowledging the signage found in the regenerated car park from which Peckham Levels was developed. These are consistent throughout the branding from the logo to styling. The identity  ‘for’ with ‘4’ followed by a keyword word such as 4Community.

Simplified & accessible elements to produce brand materials in house

We made use of elements available within the ‘Space Grotesk‘ font to add interest and direction to visuals without the need to build a large bank of assets that are difficult and confusing to use. The font was loaded into Canva and created templates to easily drop in new content for social media campaigns, posters and promo material.

A brand that lets the artists be the focus

We created the 450 brand to let the artists and events be the focus. A limited, industrial colour palette and type sit alongside the architecture of the venue and stylised arrows direct the viewer to the performer or featured brand.

Grow your charity, non-profit or good cause today!

Give us a call today on +44 (0) 7852 918 520, email us at hello@craveforgood.org or start an enquiry online by clicking below:

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